The Rock-It Challenge!

The Next Rock-It Challenge Starts December 28th
Registration Ends on December 21st

The Rock-It Challenge

The Rock-It Challenge!
– Don’t ride to get fit? Get fit to ride longer, ride stronger and have more fun.

Do you love to ride but the rides don’t love you?

Do you get halfway through a climb and start thinking about how much you can afford to spend to get a lighter bike? Do you deal with any of these:

  • Back pain
  • Tight hamstrings
  • Sore knees
  • Numb toes on a long ride
  • Lack of flexibility that won’t let you stay in an aero position for long

Or maybe you’re just heavy. You ride miles and miles and you gut is still the first thing you notice when you put on your kit.

Many of these above are about muscle imbalances that are common to cyclists. If all you do is ride you’re prone to a weak core, in particular, and lack of flexibility (all too common as we age, especially if you spend your non-biking hours in a chair staring at a little screen).

Wouldn’t you rather get on the bike and just be able to fly? Don’t you want your body to reflect the hours you spend in the saddle?

Duh. Of course you do.

Getting out into the fresh air to ride is freedom and it should be an experience of pure joy, but with aches and pains and core weakness that is not the case. I have found that by balancing my time in the saddle with effective cross-training I can truly experience the joy of my rides and focus my attention on the moment, not my aching back.

Plenty of people will tell you that all you need to do is ride. Really? How’s that working out for you? Do your weekend rides turn you into Alberto Contador? In all seriousness, if you are exceptionally fit and ride without pain or discomfort, that’s fantastic, but the vast majority of people need more to be truly fit. The magic happens when you’ve got a strong core, great flexibility and great nutrition all going at once.

If you’re looking to get really fit, ride really strong and have the best season of your life, or if you’re just looking to shed some weight we’ve got the proven formula in the Rock-It Challenge. What is it?

Exercise + Nutrition + Consistency + Support = Success

If you’ve tried other programs, bought diet books and logged hours at the gym but you haven’t reached your goals you might be frustrated, or worse yet believe that you’re just too old to make it happen anymore. With the right program, that takes into account your strengths, weaknesses, preferences and goals, you can reach your health and fitness goals and even surpass them.

Working together we will select the correct program to suit your needs, work with and around your weaknesses (or limitations) and move towards your goals and beyond them. There are dozens of great programs available, but I will encourage you to focus on one of four programs that I feel are best able to address the needs of busy, working adults who are already spinning enough plates.


80% of all results in health and fitness come from nutrition. Your Premier Fitness Challenge package will include a 30-day supply of 30-day supply of a Super-Food smoothie that contains over 70 natural, nutritious ingredients picked from the most fertile soils from around the world. Nothing artificial. This will be key to your success because it guarantees that at least one meal per day will be perfectly aligned with supporting our work in The Premier Fitness Challenge.


You will belong to a group of people just like you working towards their own goals. With daily check-ins, assignments and weekly contests the group will keep you on track and accountable for the full 30 days so that you can take advantage of the compound effect of making good choices day by day.



You will receive 1 on 1 support from me as your coach to answer questions, offer advice and guide you through your program. I am a working professional, a husband and father who is active in my community and the lives of my children. I have been down your path and will provide the guidance you need to achieve and surpass your goals. You will also have the support and motivation that the online Challenge Group provides. I take great care in selecting participants for each Challenge Group and we work to build a community of friendship, love and unqualified support and motivation for each participant.

When you combine Exercise + Nutrition + Consistency + Support you will blast past your goals, alter your life and be a better partner, parent and rider. You will also gain confidence at work and in your other endeavors. You will lose weight, gain strength and be ready to claim your spot as king of the mountain.



 The Next Rock-It Challenge Starts December 28th
Registration Closes December 21st

Success Stories

Join The Rock-It Challenge!

After you complete the form, please CHECK YOUR INBOX AND SPAM folder for further instructions.

[gravityform id=”5″ title=”true” description=”true”]

Privacy Policy

Comments are closed.

%d bloggers like this: